Origin Timber

Origin is Fletcher Challenge Forests' answer to all domestic wood product requirements. The range covers everything from outdoor timber for building decks and fences, to specially engineered timber solutions that out perform conventional timber in flooring and home applications.

Objectives

To empower DIY/CIY homeowners with the ability to confidently complete or contract out a project on their own.
To develop stronger relationships with end-use consumers to help drive purchasing decisions towards the Origin brand.
Deliver online promotions that correspond with marketing initiatives at merchant stores and which provide specific product purchasing incentives and value.
Provide a site that could be easily updated by FCF on a regular basis.

Target Audience

Do It Yourself / Contract It Yourself consumers.

Solution

Created an air of change and interactivity in an information-heavy site
Alerted the user to useful information during their visit to the site via
Site character that rotated snippets of information every few seconds
Context sensitive Helpful Tips and Handy Hints section.
The ability to calculate material requirements online
Built a desire in the user to participate in the site via
Promotions
Ideas Gallery
Provided complex information solutions in a simple understandable way
Web-based administration module, allowing FCF to update key areas of the website including What's New, Promotions and the Ideas Gallery

Results

The key focus is on pulling users through the site, highlighting pertinent facts and information throughout their journey. By drawing users' attention to points of interest, the site has become instantly useable and has also allowed FCF to direct the users' focus as desired - helping with brand recognition and reinforcing the strength of the Origin product range.

Technology

ASP
MS SQL Server 7
JavaScript
HTML
Visual Basic

Environment

Windows NT Server
IIS Web Server
MS SQL Server 7

back