A Synopsis of Web Strategy
A selection of excerpts from around the world on internet strategy.
Article: Generate More Income by Identifying Your Target Market
Published by: Networking Magazine Online
The first step in developing a web strategy should be identifying the purpose of the website - what it has to offer users and how you (and they) will benefit from this offering.
The second step should be identifying your target market, and establishing the tone (personality) that the website is to take (inline with existing branding - inconsistency only serves to confuse the user).
Article: Developing Your Project Doesn't Have to Be Rocket Science
Published by: ClickZ Today
A sad fact: 70 percent of development projects fail. Of those that succeed, 80 percent of total costs come after the release. You know what I mean. Aren't you the one who just told your tech team, who are almost done with the project, to add that new, cutting-edge feature?
Failures don't happen by accident. They happen because too many development projects are done "the way we've always done it." There's an adage: The definition of insanity is to keep doing things the same way but expect a different result. You want to ensure your project succeeds. You want it to be cost-efficient. OK, then you need a new and better management method.
Article: Retailers misunderstand website ROI
Published by: NUA Internet Surveys
Having attracted the user with something to offer (asking nothing in return - except perhaps usage statistics) you can reinforce brand awareness and also awareness of product/service offering - this often leads to real world benefits not necessarily measurable through web-based sales (or whatever suitable analog is appropriate to the purpose of the website).
When communicating with a web-user it's best to speak their language; ask yourself (or them!) what they expect from their overall web experience, why they should visit your site in the first instance and why they should return.
