How AI is Revolutionising Content Generation in Digital Marketing

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FACEBOOK’S PERFECT STORM

Although there is an old saying in PR that there is no such thing as bad news, I think most people would agree that this is not true. And right now, it is so not true for Facebook and Mark Zuckerburg. I’ve personally been on Facebook for well over 10 years and have seen things …

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ASCERTAINING VALUE

In a previous post, I wrote about SEO (Search Engine Optomisation) vs PPC (Pay Per Click). Last week, by way of one of our Marketing for Engineers clients, the perfect illustration of SEO vs PPC presented itself. The client asked if he should renew a particular advertising level on a paid listing service. The listing service ...

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WHAT IS INBOUND MARKETING?

Wikipedia describes Inbound marketing as “a technique for drawing customers to products and services via content marketing, social media marketing and search engine optimisation.” True enough and accurate, but what does this mean in practice? Well, in practice, I’m doing one of the core disciplines of inbound marketing writing this post. The world of marketing

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TRUST – THE FORGOTTEN MARKETING TOOL

The travel agent tells me I need to confirm my booking very soon as flights will only go up in price. I spot her impending event close a mile off. In my misplaced wisdom, I delay my decision and end up paying more because I didn’t think her advice was genuine. The personable roadside strawberry …

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SEO OR PPC – WHICH IS BETTER?

I get asked this question by many people. Should I spend (more) money on Adwords – Pay Per Click (PPC) advertising or should I invest time and money into Search Engine Optimisation (SEO)? Ask yourself “Do I pay attention to paid advertising or am I more likely to go for the best of the organic search results?” There …

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WHO’S CHECKING YOU OUT?

The Netbyte team is back at the wheel and ready to roll after a few weeks recharging our batteries. We’re all about an open and honest approach, so we won’t pretend things are perfect. Some of us have a few post-Christmas kilos to lose and all that time off has left us a little introspective. …

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